The world cup 2010 has started and fans are heavily glued to their television sets. It's amazing how a game in South Africa can be seen in Australia, Russia, and the United States simultaneously. Technology has launched us into an age of endless information and entertainment. Most of us are even overloaded with it from the radio to our computers and everywhere in-between. Even the far reaches of the Earth have signals coming in for television. People in the most remote areas can now view Switzerland scoring a goal against Spain. Yet, there are some individuals who do not have access to such information; but are they missing out? What does it mean to have access to information at all times and is it a good thing? Should more people be given the same opportunities for viewing entertainment and information as we have? These questions become more important as technology keeps expanding and globalization grips the people of the Earth - especially when a global market is being controlled by a small group of people with homogenous ideas.